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First test of the Sony 16-35mm f2.8 GM2 compared to the 16-35 GM1

The new Sony 16-35mm GM2 is here and sets new standards! It is lighter, sharper and even more compact than its predecessor! Therefore, we show you today the direct comparison of the two G-Master lenses and show whether an upgrade is worth it!

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Livestreaming solutions for beginners, professionals and business applications

Livestreaming is becoming more and more interesting for modern society, offering viewers the freedom and flexibility to watch content from anywhere in the world. But there are also some hurdles that live streaming brings with it, we'll help you find the perfect solution.

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New bargains every day

Look forward to new top offers every day that are only valid for a short time!

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Sony A6700 combination discount

Sony A6700 combination discount

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Live workshop sports photography with the Sony Alpha 9 III

Sony unveiled the Alpha 9 III, a revolutionary new camera for sports photographers, at the end of 2023... Now the camera is finally here and on Saturday, February 24, you'll have the opportunity to see it live in action and try out the new features for yourself! Sports photographer Thomas Fähnrich will show you what's possible with the A9 III and how to take action-packed photos of athletes.

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The new Sony 24-50mm f/4 - standard or premium?

A new 24-50mm, yes, that's right: 24-50 with f/2.8 aperture. To be honest, we didn't expect Sony to launch such a lens on the market. We took a look at the new lens. You can find out what it can do compared to the many other standard zooms from Sony in this blog post with video.

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Sony Trade-In Promotion

Save up to €500 on selected Sony cameras, sets and lenses!

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